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An Internet Retailer Top 500 Company, Bellacor.com is a leading source for lighting and home furnishings. With 500,000+ items from over 800 trusted brands, our product selections cover nearly any item in lighting, furniture, and home décor. Our customers can create project portfolios to help organize their latest projects(s), as well as, have access to our Product Specialist for quotes, questions, and inspirations.
Professional interior designers, builders and remodelers can use BellacorPro.com. Pro offers personalized service with their experienced Account Managers who can assist trade professionals with their needs ranging from residential to large hospitality contract based projects.
We are in search of an internet-savvy outreach specialist to increase organic search rankings and traffic. Our ideal candidate should have an Internet marketing background with a proven track record of at least 1-2 years successfully running SEO, outreach and link/citation building campaigns. In this position, you'll draw on skills from the worlds of PR, content marketing and online promotion.
Strong preference will be given to candidates with e-commerce or B2C experience. Fans of HGTV or interior design are a plus. If you are a fan, then you know one great piece can make a huge difference on the whole. You could have that kind of impact for us. Come force Google to take notice.
Perform and track outreach through social, email and telephone
Analyze client and competitor link profiles
Manage relationships with webmasters, bloggers, journalists & social media influencers
Monitor and fix broken links
Qualify websites for quality link potential
Scour for link & media placement opportunities including citations, articles, guest blogs, expert commentators, community forums, etc
Assist in creation, research and distribution of content
Conduct keyword research to define target keywords
Telephone and email contact with members of the editorial community
Promote content and actively participate on social channels
Develop weekly SEO, link profile and webmaster reports
Education & Required Skills
Public Relations, Marketing, Communications or Journalism majors are preferred
Understanding of web analytics, keyword research and competitive research tools
Strong desire to learn SEO/inbound marketing
Proficient in working with Google Analytics, Webmaster Tools, Google Trends or MOZ
Outside of the box thinking skills
Highly organized, with strong time management and multi tasking skills
Ability to manage client relationships
Must be a great communicator
Understanding of SEO best practices and Penguin algo update
Bellacor.com, a widely recognized results-oriented specialty internet retailer of lighting, décor and furniture, is seeking a Senior Database Marketing Manager. The Senior Database Marketing Manager will lead and develop the overall strategy of Bellacor's customer intelligence and database marketing through customer segmentation, channel marketing strategies, testing and web analytics. The role is responsible for focusing on developing clear, timely and actionable data-driven insights that achieve marketing goals through pulling the appropriate marketing channel levers. Focus on improving customer KPIs (CLV, Rebuy etc.) to drive business.
The position is accountable for optimizing corporate revenue & profitability via improvements in traffic and revenue from the organic channel. The Senior Database Marketing Manager will work with internal resources including IT, Merchandising and Marketing as well as external strategic partners to plan, prioritize, implement and analyze digital marketing activities.
This role requires strong quantitative and analytical skills, as well as the ability to work independently. A familiarity and experience working with the following tools and platforms is preferred: Customer analytics tools such as AgileOne or Custora, Adobe Site Catalyst (or other digital marketing suite products) Google Analytics, SQL, statistical analysis tools. Advanced Excel skills are essential.
Candidate will have experience with female driven brands (home furnishings, fashion or cosmetics)
Is a creative thinker with e-commerce and database marketing experience
Experience managing a small team of direct-to-consumer marketing analysts
Increase traffic levels, revenue and profit from within the organic channel
Develop the data-driven strategy and roadmap, including recommendations on data structure, data collection and third-party providers
Analyze, review, and report on effectiveness of activity in an effort to maximize results
Conduct A/B testing
Perform marketing analysis on initiatives. Make recommendations based on findings
Perform special projects as needed
Lead or assist in the development of new tools and processes
Assure technology is integrated and functioning properly with web property
Candidates must have a college degree in statistics, marketing, business, economics, finance, computer science, accounting or communications. MBA is given greater consideration.
Minimum 5 years e-commerce/retail industry marketing experience
4 years hands-on experience using data to drive marketing strategies and initiatives
3 years with customer and web analytics, data mining tools SPSS and SAS
Channel experience in email, paid search or mobile marketing
Excellent organizational and time management skills
Ability to turn analytics and data into actionable insights
The ability to multitask and work both individually and with a team is essential for this fast-paced environment
The Bellacor Customer Service Representative manages all aspects of engaging, selling and servicing the customer.
Provide excellent customer service. Quickly and accurately identify and assess individual customer needs via calls, chats and emails and take appropriate action steps to satisfy those needs. Solve problems systematically following established practices and procedures.
Drive Bellacor sales through direct customer interaction via suggestive selling, cross-selling and upselling.
Continuously learn and deepen the knowledge of Bellacor product categories, vendors, products and promotional opportunities for selling.
Excellent selling skills.
Able to maintain composure during stressful interactions.
A propensity for learning quickly and independent problem solving.
Detailed and able to execute transactions with a high degree of repetitive accuracy.
High sense of urgency.
Adaptive and flexible.
Identify and assess individual customer needs via calls, chats and emails and take appropriate action steps to satisfy those needs.
Achieve or exceed established sales goals.
Continuously learn about what is available for sale and how to sell.
Complete assigned tasks and projects based on set priorities and deadlines.
Education & Required Skills
Prior customer service experience & college degree or high school diploma with equivalent work experience.
Proficient with the Microsoft Office suite and the internet.
Strong interpersonal, organizational and persuasive communications skills, both oral and written.
The duties of this position may change. Bellacor reserves the right to add or delete duties and responsibilities. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Bellacor.com Inc., a widely recognized results-oriented specialty internet retailer focused on lighting, décor and furniture, is seeking a Digital Designer. As a Digital Designer of Bellacor/BellacorPro.com, you will be an important contributor in guiding both branding and creative development and carrying that vision through to production. You will be responsible for conceptualizing and producing high-quality creative work across a variety of customer digital touch points - desktop & mobile, e-mail, web content, social media and advertising - to create a inspirational experience for the target audience.
This position requires a digital designer background with 3-5 years of professional design experience in an agency or multi-faceted team setting. The ideal applicant has experience with female driven brands like home furnishings, fashion or cosmetics and must be a creative thinker who is able to work independently and collaboratively with other members. He/she will possess a deep understanding of digital design and UX and show a strong professional trajectory with exceptional and continually evolving design skills that highlight execution.
Strong preference will be given to candidates with proven design experience with a consumer facing and e-commerce background, as well as content marketing and SEO design related experience. Passion for the home is plus.
Translate brand identity design of catalog to web presence (home page, category pages, content pages, product detail pages, site banners & promotions, checkout), and promotional presence (e-mail, static & dynamic advertisements) developing all required assets
Leverage visual toolkit of brand identity elements and draw brand book through to web (logo usage, type toolkit, visual element etc.)
Create visually compelling graphics/content that will be used in content marketing initiatives
Ensure visual consistency of customer experience and brand voice across various touch points (site, email campaigns, web content, social media, banners, etc.)
Collaborate with Copywriter(s) Marketing and Merchandising teams to execute design concepts that deliver on goals, and are technically feasible to implement
Conceptualize and create design mockups for e-commerce web pages, banners, and e-mail from sketches, wireframes, creative briefs, and at times without guidance.
Manage time effectively, and work on multiple project timelines simultaneously in a demanding deadline-driven environment
Communicate ideas and concepts clearly and concisely, while also being open to receiving feedback and direction as needed
Contribute to the development of the creative team's culture and quality standards; mentor junior designers and help them shape their own careers
Oversee freelance designers who we may use from time to time (milestones and creative oversight & guidance)
Act as a key contributor to the rapid brand development of a business that is defining and refining aspirational buying for the home
Desired Skills & Experience:
Fluency in all areas of visual design with exceptional skills in font usage, typography and layout.
Experience with visually rich brands - use of lush imagery in home lifestyle, fashion, automotive, luxury or other highly refined brands in your portfolio will be viewed very positively.