MENDOTA HEIGHTS, Minn. – Bellacor today introduces its new brand and tagline, "Home is Life in Progress." A new, more vibrant design, use of images and voice accompany the rebrand, which are also in effect for Bellacor Professional.
A leader in lighting, home furnishings since 2000, Bellacor takes another step forward with the rebrand. "We love the new look, but more important, we love the message this sends to anyone who visits Bellacor," said CEO Brenda Boehler. "We want them to know they can take the lead, and we're happy to help and offer advice as they make a home and build a life."
In exploring what is most important to Bellacor visitors, Boehler said they found that people never saw their home as being complete, but instead viewed it as constantly evolving over different life stages. She believes the new brand further differentiates Bellacor in the burgeoning online home furnishings space.
The privately held Bellacor has built itself up from a small lighting store to an online retailer offering over 500,000 products from more than 600 brands. Product selection, quality and a personal touch make Bellacor uniquely suited to outfit apartments, condos and homes through every stage of one's life. "Home is a place to be lived in, loved and just a little bit different today than yesterday," she added. "Our homes should invite, inspire & take care of everyone who enters. Bellacor is a place you can find exactly what you’re looking for…even if that’s just inspiration."