- KICHLER BRAND STORY -
As the largest residential lighting fixture company in North America, Kichler knows what it takes to stand apart. Since 1938, Kichler has followed a few simple principles: deliver distinctive designs, create quality products and back them with superior service. Its family-owned and operated business still takes these values to heart, creating lighting collections designed to delight homeowners with unique styles they can't find elsewhere.
"The Kichler philosophy of design embraces a full portfolio of leading edge design that focuses on enhancing the beauty and functionality of lighting in homes and other living spaces," said Jeffrey R. Dross, Corporate Director of Education and Industry Trends. "We offer attainable designs with a high quality standard for our consumers. With the breadth and depth of our product lines we hope to be a whole home solution."
Three generations of Minoffs are still actively involved in the business and Sam Minoff, at 90 years of age, still takes an active role in new product development, selection and introduction. The design department is staffed with long-time employees and recent design school graduates, giving Kichler a nice mix of wisdom and youthful whimsy. Pencil renderings and computer-aided designs deliver a wide range of residential lighting solutions from a diverse spectrum of creative talent.
Some don’t understand the complexity and challenge it takes to manufacture many of the highly decorative incandescent and LED products. Kichler chandeliers, for one, are hand-crafted from start to finish. Beginning with the beautiful curves and bends of the arms, to the welding and forming processes, some with many hand applied finishes, and finally to the assembled product. Some finishes have more than seven different steps to complete the aesthetic design. Products are tested for electrical and mechanical safety and closely monitored based on customer feedback. The design of the electronics for Kichler's LED products is scrutinized and heavily tested so that the performance meets the quality expectations upon which the company has built its reputation. In addition, Kichler makes LED products to meet FCC requirements, which require thorough testing to prevent interference with the myriad of electronics and technologies in today’s homes.
The product development process begins as product management, design and engineering invest in the exploration of trends, market intelligence and technology advancements. These teams work collaboratively on every product to translate these elements into meaningful lighting fixtures for every lifestyle. Every product is scrutinized, from early sketches through shipment, to customers to ensure all Kichler standards are met for craftsmanship, quality, safety and performance. The results are evident in every piece Kichler puts in homes.
"The Kichler line offers a wide variety of functional and aesthetic choices perfectly suited for a broad range of price-points and design goals," Dross said. "The Kichler catalog can be a one-stop solution to everyone’s home lighting needs.”