How the Pantone Color of the Year Gets Chosen

How the Pantone Color of the Year Gets Chosen

Earlier this month, Pantone announced the Color of the Year to be Marsala, which is described by Pantone as an earthy hue, similar to a bottle of wine. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness.” Not everyone is a big fan of this year’s choice. I, however, like the subdued color and find it very elegant. But what’s even more interesting to me than this year’s chosen color is how the company actually chooses it. Here’s a quick overview if you’re curious, too.

Before the Color of the Year is chosen, Pantone’s color experts search and consider hues being used all over the world, often in the fashion and entertainment industries. Once the search is over, Pantone hosts a secret two-day meeting, where these experts can suggest their favorite finds to be the winner. Choosing the Color of the Year is not as simple as picking the most flattering or stylish color, however. According to the executive director at Pantone, Leatrice Eiseman, the color “has to resonate around the world, to express in color what is taking place in the global zeitgeist.” In a press release, the company stated that the Color of the Year “has always been an integral part of how a culture expresses the attitudes and emotions of the times.”

After much debate, Pantone’s experts have to reach a final decision. In the press release, Leatrice Eiseman says, “While Pantone Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability.” The color is meant to be well-suited for both men and women, and is said to translate easily into various industries, such as interior design, beauty and fashion.

As you contemplate this color, here are some subtle items to help get you started into integrating it into your home:

Red Area Rugs